Welcome Back to Web Design 101

Author: , Categories: Website Design

5. Write effectively. Avoid cute or clever names, marketing-induced names, company-specific names and unfamiliar technical names. 6. Keep it simple. The “keep it simple”-principle (KIS) should be the primary goal of website design.  Users are rarely on a site to enjoy the design; furthermore, in most cases they are looking for the information. 7. White […]

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Welcome to Web Design 101

Author: , Categories: Website Design

The question is what is a successful website design?  The following 10 answers (broke into a two part series) will assist you in critiquing your own website design. 1. Don’t make users think. Your webpage should be obvious and self-explanatory.  By reducing cognitive load, you make it easier for visitors to grasp the idea behind […]

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Do You Even Know How You Feel?

Author: , Categories: Graphic Design

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked Elmwood to recast its brand identity as premium but accessible. Elmwood uses biomotive triggers in […]

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Super-Sized Cell

Author: , Categories: Technology

Apple’s visionary and founder, Steve Jobs, appears to have been wrong about super-sized phones.  The company’s first such device is on backorder for more than a month at some carriers after going on sale. For years, Apple resisted developing a big-screen iPhone, failing to see the utility of a device that has trouble fitting in […]

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Social Activism is No Bucket Head

Author: , Categories: Social Media

Even the water from the ALS Association’s Ice Bucket Challenge this past summer couldn’t cool down the rise of social media turned social activism.  While leaving millions wet, the ALS Association’s Ice Bucket Challenge soaked up nearly $100 million through the social activism. Social media has become what click-to-give banners used to be, with brands […]

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Showtime’s Dexter Comes to Life

Author: , Categories: Internet Marketing

Ajanaffy Njewadda, a New York woman, is suing the Manhattan Transportation Authority, Showtime and the City of New York after being startled by an advertisement for Showtime’s Dexter. Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last year after being frightened by Grand Central Terminal advertising for the […]

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Taco Bell Thinks Outside the Bun at VidCon

Author: , Categories: Internet Marketing

Taco Bell wants to be where young, hungry eaters are so it made its presence known at Web video conference VidCon, June 26 – 28 in Anaheim, California.  VidCon is a conference for people to connect with the YouTube stars they idolize.  Taco Bell took this as an opportunity to create their latest campaign, which […]

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The Apple Doesn’t Fall Far From the Tree

Author: , Categories: Technology

Apple believes that the iPhone helps parents take better care of their kids.  This belief stems from the notion of adding the right formula of apps and add-ons, which can produce: a baby monitor an educational aid a thermometer a flashlight All these things are a tap away, along with much more, according to a […]

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Three Themes to Great Creative

Author: , Categories: Internet Marketing

Rei Inamoto had an enjoyable but incredibly daunting task: select the world’s best student work to be honored at Cannes. Inamoto, leader of the Future Lions selection process and AKQA’s creative chief, and his team saw a recurring set of themes that defined those ideas that truly deserved to be honored on a global stage. […]

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The Great Outdoors of Advertising

Author: , Categories: FWS News

Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless with the selling of ad space to help offset the cost of construction. Outdoor ads have been physically demonstrating a commitment to environmental causes for a while.  The […]

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