Department of the Environment Ad Crashes with Observers

Author: , Categories: Internet Marketing

The Northern Ireland Department of Environment’s (DOE) PSA 60-second road-safety ad has gone viral and is causing an international uncomfortableness with its intense imagery. While this ad is not graphic with blood, guts and limbs flying about, it is being criticized for going too far.  The ad, which only airs after 9 pm, centers around […]

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Levi’s Straight-Cut Talk

Author: , Categories: Internet Marketing

The Levi’s brand is an iconic symbol of simplicity and coolness.  Since reuniting with longtime agency FCB in February, Levi’s will have its first big push with a straightforward message: “Live in Levi’s.” The global campaign, Live in Levi’s, will translate through print ads and posters featuring 20-something year olds running around, flirting and generally […]

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You are What You Share

Author: , Categories: Internet Marketing

As you know, social media is great for companies to engage consumers, gain attention and promote their brands.  However, social media is also a great place for companies to infuriate consumers, gain negative attention and promote boycotting their brands.  It is important to be extra cautious when using social media because you are what you […]

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Rose Colored Lens May Become a Reality

Author: , Categories: Technology

It is common knowledge that pictures look better with a filter.  Filters are also so commonly used that we have to note “no filter” when a picture is just genuinely gorgeous.  But what about if we could see the world through filters?  Whoa, mind blown.  Tens, a brand of Wayfarer-style sunglasses developed in the United […]

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Refresh Your Approach

Author: , Categories: Internet Marketing

“Big things come in small packages” is an age old saying, right?  Well Ogilvy Berlin must agree based on their new Coca-Cola campaign.  Five major German cities had a novelty Coca-Cola mini kiosk selling, what else, mini cans of Coke, along with other miniature products.  Ogilvy also implemented a mini vending machine dispensing mini Cokes.  […]

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Read it or Not

Author: , Categories: Internet Marketing

If you work in advertising and marketing, you understand the importance of keeping up on the latest literature.  Whether you are spring cleaning and need to know what books to keep or deciding which ones to invest in, below is the list of marketing and creativity books that have stood the test of time.  1. […]

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Brainstorm to Your Full Potential

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Everyone has been involved in a great, successful, inspiring, Oprah ah-ha style brainstorm.  On the other hand, everyone has been involved in a brainstorm that made Charlie Sheen’s life seem on track. Assign a moderator to guide the brainstorming session in a productive direction.  Brainstorms can quickly get off track without a moderator.  The moderator […]

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What’s In A Name?

Author: , Categories: Internet Marketing

Avoid these mistakes when naming your business. Mistake #1:  Limit Your Committee. Ever heard the phrase “too many cooks in the kitchen”?  Keep this in mind before getting your entire extended clan involved in the naming process.  Only include those directly related to the business or with the company’s best interest at heart.  Also, make […]

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Emotionally Available, Part II

Author: , Categories: Internet Marketing

We know that fear, guilt, trust, value and belonging are used in marketing, but what are other emotional triggers that can be used in marketing? Competition:  Many consumers are affected and driven by competition.  Using copy directed at the old adage of keeping up with the Joneses works. Example:  Just Do It Instant Gratification:  Messages […]

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Emotionally Available, Part I

Author: , Categories: Internet Marketing

When copywriting, it is vital to keep in mind that consumers should feel an emotion and act on that emotion, hence leading them towards your product.  So let’s talk common emotional triggers and how to utilize those triggers to reach your consumer and gain sales. Fear:  Fear is an emotion that can be used in […]

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