Social Activism is No Bucket Head

Author: , Categories: Social Media

Even the water from the ALS Association’s Ice Bucket Challenge this past summer couldn’t cool down the rise of social media turned social activism.  While leaving millions wet, the ALS Association’s Ice Bucket Challenge soaked up nearly $100 million through the social activism. Social media has become what click-to-give banners used to be, with brands […]

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Showtime’s Dexter Comes to Life

Author: , Categories: Internet Marketing

Ajanaffy Njewadda, a New York woman, is suing the Manhattan Transportation Authority, Showtime and the City of New York after being startled by an advertisement for Showtime’s Dexter. Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last year after being frightened by Grand Central Terminal advertising for the […]

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Taco Bell Thinks Outside the Bun at VidCon

Author: , Categories: Internet Marketing

Taco Bell wants to be where young, hungry eaters are so it made its presence known at Web video conference VidCon, June 26 – 28 in Anaheim, California.  VidCon is a conference for people to connect with the YouTube stars they idolize.  Taco Bell took this as an opportunity to create their latest campaign, which […]

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The Apple Doesn’t Fall Far From the Tree

Author: , Categories: Technology

Apple believes that the iPhone helps parents take better care of their kids.  This belief stems from the notion of adding the right formula of apps and add-ons, which can produce: a baby monitor an educational aid a thermometer a flashlight All these things are a tap away, along with much more, according to a […]

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Three Themes to Great Creative

Author: , Categories: Internet Marketing

Rei Inamoto had an enjoyable but incredibly daunting task: select the world’s best student work to be honored at Cannes. Inamoto, leader of the Future Lions selection process and AKQA’s creative chief, and his team saw a recurring set of themes that defined those ideas that truly deserved to be honored on a global stage. […]

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The Great Outdoors of Advertising

Author: , Categories: FWS News

Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless with the selling of ad space to help offset the cost of construction. Outdoor ads have been physically demonstrating a commitment to environmental causes for a while.  The […]

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High Tech Happiness Blankets

Author: , Categories: Technology

There’s arguably nothing better than a good blanket to keep you warm and comfy during a long flight. Unless that blanket could change colors to alert your flight attendant that you want another in-air cocktail. British Airways recently developed brainwave-measuring headbands and connected them to light-up blankets that change color based on passengers emotions. Coined […]

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Happy about Grumpy Cat

Author: , Categories: Internet Marketing

While Grumpy Cat isn’t smiling, her owners sure are after her landing a spot adjacent to Buzz the Bee in the newest Honey Nut Cheerios commercial. Grumpy Cat has been a fixture on the scene since 2012.  In the last two years the four-legged marketing mogul has “written” a book, launched a line of Grumpy […]

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Department of the Environment Ad Crashes with Observers

Author: , Categories: Internet Marketing

The Northern Ireland Department of Environment’s (DOE) PSA 60-second road-safety ad has gone viral and is causing an international uncomfortableness with its intense imagery. While this ad is not graphic with blood, guts and limbs flying about, it is being criticized for going too far.  The ad, which only airs after 9 pm, centers around […]

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Levi’s Straight-Cut Talk

Author: , Categories: Internet Marketing

The Levi’s brand is an iconic symbol of simplicity and coolness.  Since reuniting with longtime agency FCB in February, Levi’s will have its first big push with a straightforward message: “Live in Levi’s.” The global campaign, Live in Levi’s, will translate through print ads and posters featuring 20-something year olds running around, flirting and generally […]

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