Insta-fan

Author: , Categories: Internet Marketing

Instagram has grown immensely in the last few years. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences. It is not merely a way to just post pictures, but an effective platform for marketers to reach an audience with interesting visuals and […]

Continue Reading »

Keepin’ It Alive

Author: , Categories: Internet Marketing

Creative types often fear “losing it” – their creativity that is.  So how can we keep it alive and not burn out? Inspiration. Don’t wait for the “big idea.”  It is important to start writing down ideas, and through your hard work the “big idea” will work its way out.  The act of being creative […]

Continue Reading »

Remember that ad?

Author: , Categories: Internet Marketing

If you advertise online, you demand messaging and branding that leads to increased marketing return on investment (ROI) and a reduced cost of sales.  But is it working, really? Name an Online Ad Campaign? Can you recall an online advertising campaign that grabbed you?  Think when you are cruising your favorite website and a banner […]

Continue Reading »

Is Advertising Evil?

Author: , Categories: Internet Marketing

The advertising industry gets a bad reputation as exploiting people’s wants for needs and further promoting capitalism.  But, let’s face it, advertising is here to stay and those same individuals only know about products because of evil people like us. Advertising dates back to Ancient Egypt when sellers learned they could reach buyers more effectively.  […]

Continue Reading »

Brands That Stick

Author: , Categories: Internet Marketing

Stickers may seem old fashioned because, like, what kid in 2014 is still playing with stickers and not iPhones; iPads; iPods; desktops and laptops?  Probably a kid whose parents still have some sense about them; that’s who. A parent who doesn’t want their kid’s entire childhood memory bank to be filled with, “I remember when […]

Continue Reading »

Are You Trending?

Author: , Categories: Internet Marketing

There is no doubt young people love social media, but where are they spending the majority of their time in the cyber world? Unless you have been living under a rock instead of on top of a mouse, you may not know the latest and greatest media sites which include YouTube; Facebook; iTunes; Instagram and […]

Continue Reading »

Social Media, A Love Story

Author: , Categories: Internet Marketing

Aside from keeping tabs on former high school boyfriends/girlfriends or your kids, there are plenty of reasons why you and your business should participate in the social media movement. 1. People Love Social Media. Social media has made a huge impact on younger generations, so much that older generations are adapting to see what all […]

Continue Reading »

What does your website say about you?

Author: , Categories: Website Design

I am not talking about the literal content of your website, but moreover the impression, the gut reaction people have when they visit your site. Think of it like your appearance.  If you walk into a meeting in a baggy shirt and tattered jeans vs. a suit and tie, your coworkers or business associates are […]

Continue Reading »

5 Real-Life Examples of the Benefits of an Infographic

Author: , Categories: Infographics

Infographics are a great way to visually communicate data and information that when integrated into an online marketing strategy, can help accomplish several goals. Increasing website traffic, organically building new backlinks and generating leads are a few of the benefits that come from creating this type of rich content. We created a Twitter Infographic with […]

Continue Reading »

SEO for Startups & Small Business – Part 2 – Analytics & Googlebot

Author: , Categories: Search Engine Optimization

Part 1 in our series on SEO for Startups & Small Business focused on www versus non-www web addresses and the benefits of setting up Google Webmaster Tools.  Part 2 looks at the fetch-as-Googlebot function in Google Webmaster Tools as well as the importance of setting up website analytics.  Google’s Maile Ohye (Developer Programs Tech […]

Continue Reading »