Three Themes to Great Creative

Author: , Categories: Internet Marketing

Rei Inamoto had an enjoyable but incredibly daunting task: select the world’s best student work to be honored at Cannes. Inamoto, leader of the Future Lions selection process and AKQA’s creative chief, and his team saw a recurring set of themes that defined those ideas that truly deserved to be honored on a global stage. […]

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The Great Outdoors of Advertising

Author: , Categories: FWS News

Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless with the selling of ad space to help offset the cost of construction. Outdoor ads have been physically demonstrating a commitment to environmental causes for a while.  The […]

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High Tech Happiness Blankets

Author: , Categories: Technology

There’s arguably nothing better than a good blanket to keep you warm and comfy during a long flight. Unless that blanket could change colors to alert your flight attendant that you want another in-air cocktail. British Airways recently developed brainwave-measuring headbands and connected them to light-up blankets that change color based on passengers emotions. Coined […]

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Happy about Grumpy Cat

Author: , Categories: Internet Marketing

While Grumpy Cat isn’t smiling, her owners sure are after her landing a spot adjacent to Buzz the Bee in the newest Honey Nut Cheerios commercial. Grumpy Cat has been a fixture on the scene since 2012.  In the last two years the four-legged marketing mogul has “written” a book, launched a line of Grumpy […]

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Department of the Environment Ad Crashes with Observers

Author: , Categories: Internet Marketing

The Northern Ireland Department of Environment’s (DOE) PSA 60-second road-safety ad has gone viral and is causing an international uncomfortableness with its intense imagery. While this ad is not graphic with blood, guts and limbs flying about, it is being criticized for going too far.  The ad, which only airs after 9 pm, centers around […]

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Levi’s Straight-Cut Talk

Author: , Categories: Internet Marketing

The Levi’s brand is an iconic symbol of simplicity and coolness.  Since reuniting with longtime agency FCB in February, Levi’s will have its first big push with a straightforward message: “Live in Levi’s.” The global campaign, Live in Levi’s, will translate through print ads and posters featuring 20-something year olds running around, flirting and generally […]

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You are What You Share

Author: , Categories: Internet Marketing

As you know, social media is great for companies to engage consumers, gain attention and promote their brands.  However, social media is also a great place for companies to infuriate consumers, gain negative attention and promote boycotting their brands.  It is important to be extra cautious when using social media because you are what you […]

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Rose Colored Lens May Become a Reality

Author: , Categories: Technology

It is common knowledge that pictures look better with a filter.  Filters are also so commonly used that we have to note “no filter” when a picture is just genuinely gorgeous.  But what about if we could see the world through filters?  Whoa, mind blown.  Tens, a brand of Wayfarer-style sunglasses developed in the United […]

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Refresh Your Approach

Author: , Categories: Internet Marketing

“Big things come in small packages” is an age old saying, right?  Well Ogilvy Berlin must agree based on their new Coca-Cola campaign.  Five major German cities had a novelty Coca-Cola mini kiosk selling, what else, mini cans of Coke, along with other miniature products.  Ogilvy also implemented a mini vending machine dispensing mini Cokes.  […]

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Read it or Not

Author: , Categories: Internet Marketing

If you work in advertising and marketing, you understand the importance of keeping up on the latest literature.  Whether you are spring cleaning and need to know what books to keep or deciding which ones to invest in, below is the list of marketing and creativity books that have stood the test of time.  1. […]

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